How I turned a 22-year-old walkathon into a national movement. HE CHALLENGE After 22 years, awareness was no longer the problem. The NBK Walkathon was already one of Kuwait’s most recognized public events. People knew it. They trusted it. They had seen it year after year. The challenge was relevance. How do you make a long-established event feel fresh, meaningful, and important again without losing what made it successful in the first place? THE INSIGHT People don’t rally beh